Archive for greener tradeshows
Trade Shows… Where Social Media Comes Alive
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Social Marketing Leads to Real Life Connections at Conferences & Events
Social media is an essential ingredient of internet marketing and is energizing the field to face to face marketing at trade shows and conferences. New media technologies make it easier than ever to create meaningful relationships prior to, during, and after face to face events.
Integrating social media and trade show (face to face) marketing is a business development strategy that will prove invaluable in the coming years. Many people are actively engaged in social marketing techniques and every few weeks new tools emerge to improve upon this process.
The Virtual Trade Show is a new social media tool that is not talked about too often. Virtual Trade Show venues are high tech through and through, combining webcasting, text, video and group chat, blogging, virtual booth space, forums and ample opportunities for brand marketing.
Virtual Trade Shows appeal to the green market because they reduce the massive carbon footprint of all of the travel and freight involved with a traditional show. They appeal to show goers because of the ease of access. Keynote addresses and conference presentations can be viewed live or on demand.
Integrating the social media technologies of Virtual Trade Shows with Live Trade Shows is already taking place, and this will continue as more people make use of these techniques. One thing is for sure, developing meaningful relationships with potential clients is getting easier than ever.
Wisconsin Pharmacal Company Circular Hanging Sign
Posted by: | CommentsExPrT Exhibits, Graphics & Signs just completed a new circular hanging graphic for Wisconsin Pharmacal Company.
This pillowcase construction tension fabric hanging sign is 14′ in diameter x 3′ 6″ in height. It has an aluminum frame and full color dye-sub graphics.
4 views of the new Wisconsin Pharmacal Company hanging sign.
ExPrT Named A Recommended Supplier on Business.com
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ExPrT Green Display at Biz Tech Milwaukee
Good News From ExPrT Exhibits, Graphics & Signs
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Premier exhibit house expands online presence.
FOR IMMEDIATE RELEASE
3/30/2009 – ExPrT, an online provider of custom exhibits and portable trade show products, launched its upgraded website on March 30th. The new ExPrT website features a full range of display products, including portable tabletop and backwall displays, banner stands and hanging graphics as well as featuring their custom exhibit work for children’s museums and corporate trade shows.
ExPrT.com
Innovation
The owners of ExPrT, Russ DuQuaine and Scott Siebenlist, believe it is important to commit to innovation… even in hard times.
“Our company is built upon a solid foundation of experience. When it gets down to it, hard times challenge us to become more creative with less. We see this as an opportunity for innovation,” says Siebenlist. “This is why we are committed to keeping up with the latest technology for our website. The new ExPrT website provides links to our blog, easy access to our display supplies, product videos, and an online portfolio of our work.”
Free Popup Display Rentals
ExPrT is celebrating the launch with a promotion for Free Popup Display Rentals.
“Our new Free Popup Display Rentals include the use of our 8′curved Expolinc popup display hardware for one week. The client simply pays for the mural graphic and shipping. It is a great way to go green by re-using display hardware, and our clients save money in the process. Offer is limited to availability. Additional details are listed on the ExPrT website,” says Siebenlist.
Social Media Drives ExPrT Success
ExPrT attributes part of their online success to the web developers at KD Interactive because of their outstanding SEO technology.
According to DuQuaine, “We pay attention to the latest developments in online marketing because it is so clearly linked to our industry. Beyond our website and company blog, we have a presence on a variety of social media sites like: ExhibitFiles, LinkedIn, Twitter, SohoBizTube, Facebook, Green Museums, and TSNN. We even started a LinkedIn Group called “Greener Tradeshows” to share information and stay on the cutting edge of industry trends.”
We have been featured on sites like the Trade Show News Network and The Green Familia.
Poised to Expand in 2009
“2009 is shaping up to be a year of expansion as we get ready to launch a new traveling exhibit for children’s museums, showcase new eco-friendly exhibit choices, and increase our online presence in the portable trade show industry. The ExPrT website will be a vehicle of communication as we launch new initiatives throughout the year,” says DuQuaine.
About ExPrT – Exhibits, Graphics & Signs
ExPrT Exhibits, Graphics & Signs, founded in 1996, is an online provider of custom exhibits for museums and trade shows, and offers a wide variety of portable event display products. The company is based in the Metro-Milwaukee area in Wisconsin and serves clients throughout the United States.
Members of the MMAC and the Better Business Bureau.
Free Popup Display Rental Program
Posted by: | CommentsThe Exhibitor 2009 Trade Show Convention is taking place this week. Here is a shout out to all of our friends attending the show! This is the week when the trade show industry launches the newest trade show products and offers trade show specials.
We were considering what special to offer from ExPrT a few weeks ago. We were inspired when a member of the LinkedIn group “Greener Tradeshows” challenged us with the concept of “selling less” to be encourage sustainable business practices. We thought about it and decided to try a new twist on an old idea – trade show rentals.
Introducing ExPrT’s new Free Popup Display Rental Program.
We include the use of our 8’curved Expolinc popup display hardware for one week. The client simply pays for the mural graphic and shipping. It is a great way to go green by re-using display hardware, and our clients save money in the process. Offer is limited to availability. Additional details are listed on the ExPrT website.
Green Tips for Event Organizers
Posted by: | CommentsEvent organizers have the ability to determine the context and culture of the event they are planning. Start your marketing efforts using green materials and commit to staying green. Sometimes the best thing we can do is offer less – by offering less, we all consume less.
Green Show Standards
Maintaining green standards for all exhibitors is essential as well as providing resources to make going green easier. Simple things like changing to organic food suppliers, banning plastic water bottles, offering recycling bins throughout the venue, and following up to make sure that the recycling products are properly sorted are minimum expectations. Additional offerings could include alternative energy to power the show.
Live Up to Visitor Expectations
Visitors to green trade shows are possibly some of the most earth-conscious people on the planet. So, greenwashing will be called out, and sustainable exhibiting practices will be respected.
Visitors will look for easy access to recycling, alternative options for food and water, and feel comfortable talking with exhibitors about how they are incorporating green exhibiting practices in their exhibit.
Practice the 3 R’s of Green Events
Rentals, Recycled Products and Re-usable Products are the three R’s of trade show exhibiting. Renting local exhibit structures can help save on high energy freight costs. Look for recycled products for displays. Some things don’t appear to be greener materials. For example, you may be surprised to see how amazing fabric made of recycled plastic can look. Choose quality products that can give you years of use with the ability to recycle components at the end of their use.
Green Event Suppliers
Most professional exhibit companies are savvy to green options by now. Internet groups like the LinkedIn Group “Greener Tradeshows” are a great source for free information. And, of course, ExPrT is on the cutting edge of green event products, give us a call 1-800-544-4492.
What is a green trade show?
Posted by: | CommentsGreen trade shows fall into three different categories:
1. Trade shows for vendors selling green products.
2. Trade shows produced with a substantial effort to reduce the carbon footprint, with sustainability in mind.
3. Virtual trade shows.
There are many new businesses entering the green economy these days. Trade shows are the traditional place to introduce new products. There are trade shows exclusively for green products. And, most trade shows offer a green section of the show specifically for the businesses offering eco-friendly or sustainable products.
The trade show industry as a whole is working to clean up its act by encouraging sustainable business practices, reducing waste, and encouraging new ways to network at the show so that people get the most out of face to face marketing. Green strategies include everything from recycling bins and paper cups, eliminating bottled water, alternative power sources, and reducing paper waste at the show.
Companies are encouraged to use light-weight trade show displays to reduce the energy costs of shipping and handling.
Virtual tradeshows offer an economical alternative to the “in person” shows. They are a greener alternative because people reduce the carbon footprint by eliminating travel and shipping costs. Virtual tradeshows offer conferences and panels just like “in person” shows with an added benefit of taping the sessions for later viewing. Virtual trade shows are a great alternative to traditional shows especially when people want to maintain brand recognition and keep up a presence in their industry. There are limitations to virtual shows, however, because you lose the physical connection to the products, which can be an issue, especially when introducing new products.
At some point green trade shows will not be a novelty. The goal is to participate in trade shows using sustainable business practices. Trade shows will continue to evolve as people in business engage in the age-old ritual of bringing products to market.
ExPrT offers a full line of green trade show products, including greener displays, trade show signs, and banners. Give us a call today for more information: 1-800-566-4492
X Marks the ExPo with Xanita X-Board Displays
Posted by: | CommentsDid you ever wonder what people used to make signs before plastic and foam? The graphics industry is getting back to its roots with eco-friendly boards that resemble cardboard. These new products like the X-Board by Xanita include updated features to give them strength, crush-resistance, and print receptive properties.
ExPrT is pleased to add X-Board Display ideas to our eco-smart options for trade shows. X-Board is made of recycled materials and it can be recycled easily after use. It is lightweight and easy to ship. This video gives some excellent examples of the versatility of the X-Board.
[youtube=http://www.youtube.com/watch?v=F_j-5e_owxY&eurl=http://vodpod.com/watch/1305110-designex-exhibition-sydney-2008?pod=mduquaine]
As you can see, the X-Board can be used for trade show signs as well as backwall displays. This lightweight board can also be used for temporary commercial displays. When you are looking for a sustainable POP Display or Trade Show Graphic, the X-Board is an excellent choice.
“Xanita’srevolutionary new board manufacturing process combines recycled cardboard boxes and sugar cane bagasse with VOC-Free organic starch-based adhesives, resulting in kraft-based boards that weigh as little as one-seventh the weight of fomaldehyde-based MDF & particleboard.” (Source Xanita Website.)
Call ExPrT at 1-800-566-4492 to discuss the many uses of X-Board for your next exhibit project.
