Archive for Social Media

Search and Social Media Training

Think Tank Live

ExPrT Exhibits is proud to sponsor the upcoming conference Think Tank Live! Search Marketing and Social Media Summit.

We have benefited from working on search engine optimization and social media strategies including local search optimization, Twitter and Facebook.

Not all strategies fit each business. This integrated marketing conference to be held in the Milwaukee area will give business owners and marketers in our area the ability to truly make decisions that will help to increase profits.

The event will be held on Tuesday, February 23, 2010 at the Country Springs Hotel in Waukesha, WI.  Registrations are open now!  Think Tank Live! Search Marketing and Social Media Summit.

Social Marketing Leads to Real Life Connections at Conferences & Events

Social Marketing Leads to Real Life Connections at Conferences & Events

Social media is an essential ingredient of internet marketing and is energizing the field to face to face marketing at trade shows and conferences.  New media technologies make it easier than ever to create meaningful relationships prior to, during, and after face to face events.

Integrating social media and trade show (face to face) marketing is a business development strategy that will prove invaluable in the coming years.  Many people are actively engaged in social marketing techniques and every few weeks new tools emerge to improve upon this process.

The Virtual Trade Show is a new social media tool that is not talked about too often.  Virtual Trade Show venues are high tech through and through, combining webcasting, text, video and group chat, blogging, virtual booth space, forums and ample opportunities for brand marketing.

Virtual Trade Shows appeal to the green market because they reduce the massive carbon footprint of all of the travel and freight involved with a traditional show.  They appeal to show goers because of the ease of access.  Keynote addresses and conference presentations can be viewed live or on demand.

Integrating the social media technologies of Virtual Trade Shows with Live Trade Shows is already taking place, and this will continue as more people make use of these techniques.  One thing is for sure, developing meaningful relationships with potential clients is getting easier than ever.

ExPrT- Exhibit Fabricators for Diamond Nexus Labs

ExPrT- Exhibit Fabricators for Diamond Nexus Labs

Diamond Nexus Labs, the creators of the 2009 Miss USA crown, chose ExPrT to create a fantastic display to showcase the crown at this spring’s Miss USA pageant in Las Vegas.  The owner of Diamond Nexus Labs, Gary LaCourt wanted an “upscale” display to feature the crown as well as the flexibility of being able to re-use the display for other events in the future.

The custom display cases were faced with a mahogany laminate and then wrapped with graphics.  This allows the flexibility of using the wood-grained cases for a high-end look, or adding new graphic wraps to tie into future marketing campaigns.  The  ExpoSpaceSaver backwall hybrid display is portable and can be used separately for smaller shows and conferences. The backwall display features an aluminum support structure and graphics that can be changed to update the display.

miss-usa-crown-display

Miss USA 2009 Crown Display

ExPrT Exhibits, Graphics & Signs just completed a new circular hanging graphic for Wisconsin Pharmacal Company.

This pillowcase construction tension fabric hanging sign is 14′ in diameter x 3′ 6″ in height.  It has an aluminum frame and full color dye-sub graphics.

circular-hanging-banner

4 views of the new Wisconsin Pharmacal Company hanging sign.

Jun
07

ExPrT at WordCamp Chicago

Posted by: Mary | Comments (0)

I’m at WordCamp Chicago right now, listening to “The State of the Word” with the Matt Mullenweg live and in person.

It has been a great weekend meeting Wordpress “Rockstars” and top Chicago SEO guys.  Most of all it is fun to finally meet people in person and share ideas about blogging, business and SEO.

The social networking climate is friendly and trade shows have come up in a few conversations.  As Mert Sahinoglu shared, “Blogging is the art of listening. So is SEO & link building.”

Off to meet a few more people and head home…

Categories : Business, Social Media
Comments (0)
Trish chose ExPrT because of our durable display products that are made with sustainable materials.  We design displays that can be reused and reconfigured for years of display hardware use.
We appreciate the nod to our commitment to providing greener trade show alternatives.
ExPrT Green Display at Biz Tech Milwaukee

ExPrT Green Display at Biz Tech Milwaukee

Join us at the Biz Tech Expo next week.  You will find ExPrT Exhibits, Graphics & Signs in booth 437 in the Green Pavilion.  We will showcase products for greener trade show exhibiting.

  • See banners made with Bioflex Biodegradable Banner Material.
  • Speak with Tammy Woods from Duo Display about their recyclable display products.
  • Visit with the ExPrT staff to learn more about show specials.
  • See the latest in new products for greener signs and banners.
  • And, attend conferences geared toward sustainable business practices.

WHEN: Wednesday, April 29, 2009 from 9:00 A.M. – 6:00 P.M.

Thursday, April 30, 2009 from 9:00 A.M. to 4:00 P.M.

WHERE: Wisconsin Exposition Center at State Fair Park – West Allis, Wisconsin

For more information, visit BizTech Expo.

Get a free Expo Pass valued at $45.00 by using the coupon code: EXEXHIBITS

ExPrT is a member of the Better Business Bureau and the MMAC.

At ExPrT Exhibits, we only print on top quality banner materials for our banner stands and trade show displays.  We use digital printers for the highest quality prints.  Our graphic design team calibrates the color profile for each type of material to provide exceptional color accuracy. We also offer eco-friendly printing and banner material options.

  • Traditional Vinyl Banner Material (Scrim-woven) – This banner material is a flexible PVC material with a highly tear-resistant polyester fabric embedded between two white layers of vinyl.

Advantages: banner stand graphics with bright colors, high sheen, economy price.

  • Bioflex Banner (RECOMMENDED) – biodegradable banner material made with 80% less petroleum products.

Advantages: eco-friendly banner stand graphics with a non-curl matte finish.

  • Non-curl Vinyl Banner (RECOMMENDED)- high quality vinyl banner material with a softer texture and non-curl properties.

Advantages: banner edges do not curl, satin finish, professional quality.

  • Fabric Banner – A variety of knits and finishes, polyester banner material with dye sublimation printing process.

Advantages – high-end look, light-weight, excellent for fabric tension banners and displays.

  • Recycled Fabric Banner – woven from post-consumer recycled plastic, looks the same as traditional poly-knit fabrics.

Advantages: recycled content, soft appearance.

  • Cotton Fabric Banner – Greener material for banner stand displays, naturally biodegradable.

Advantages: matte finish, softer muted colors, canvas-like appearance.

Apr
16

Expert Exhibits or ExPrT Exhibits?

Posted by: Mary | Comments (0)

Today I had a client tell me it was difficult to find us because of the unusual spelling of our name.  So, I figured I should provide the story of how our name came to be…

ExPrT was originally an acronym for Exhibit Production Technologies.  ExPrT is a registered trade mark for our company.  We also like it because the prefix “Ex” is often used in the Exposition industry:  Expo, Exposition, Exhibit, Exhibition, Exhibitor, Expo Booth, ExpoDisplays, Expolinc, Expert, Experiential Exhibits, Expand, Exhibit Design, Exhibit Management… and the list goes on.  Then, there are the words with “ex” in them like Bioflex, Flex Displays, DiamondFlex and of course the X-board.  It sounds like “Ex” marks the spot in the exhibit industry!

After a time, we found that our name seemed a bit ambiguous… what are exhibit production technologies?  So, we simplified our name to ExPrT Exhibits, Graphics & Signs to more clearly describe what we do.

Some people frown on “self-proclaimed” experts.  But, our definition of an expert is one who has achieved a level of mastery in a particular area. In today’s world we need to be flexible and know a lot about many different things. Still, in order to get things done, it helps to focus in specific areas – to specialize. This specialization leads to particular experiences and a continual life-long learning that at some point leads to expertise.

Experts are also professionals who know how to help make your life easier.  Plus, they know how to follow through and get things done on time with high quality results.

An expert, to me, is also someone on the “cutting edge” of a field, open to new ideas and ready to learn more so that others can rely on their knowledge in a particular area.

The truth is, we are proud of our expertise in the exhibit industry.  Our name shows our confidence in our ability and challenges us to strive for excellence every day.

Mar
04

Green Tips for Event Organizers

Posted by: Mary | Comments (0)

Event organizers have the ability to determine the context and culture of the event they are planning. Start your marketing efforts using green materials and commit to staying green. Sometimes the best thing we can do is offer less – by offering less, we all consume less.

Green Show Standards

Maintaining green standards for all exhibitors is essential as well as providing resources to make going green easier. Simple things like changing to organic food suppliers, banning plastic water bottles, offering recycling bins throughout the venue, and following up to make sure that the recycling products are properly sorted are minimum expectations. Additional offerings could include alternative energy to power the show.

Live Up to Visitor Expectations

Visitors to green trade shows are possibly some of the most earth-conscious people on the planet. So, greenwashing will be called out, and sustainable exhibiting practices will be respected.

Visitors will look for easy access to recycling, alternative options for food and water, and feel comfortable talking with exhibitors about how they are incorporating green exhibiting practices in their exhibit.

Practice the 3 R’s of Green Events

Rentals, Recycled Products and Re-usable Products are the three R’s of trade show exhibiting. Renting local exhibit structures can help save on high energy freight costs. Look for recycled products for displays. Some things don’t appear to be greener materials. For example, you may be surprised to see how amazing fabric made of recycled plastic can look. Choose quality products that can give you years of use with the ability to recycle components at the end of their use.

Green Event Suppliers

Most professional exhibit companies are savvy to green options by now. Internet groups like the LinkedIn Group “Greener Tradeshows” are a great source for free information. And, of course, ExPrT is on the cutting edge of green event products, give us a call 1-800-544-4492.